Popular chef takes kitchen to Shop at Home network
The star of the Food Network’s top-rated show “Emeril Live!” will get a chance to demonstrate his recipes and tout his utensils on Shop at Home’s new “From Emeril’s Kitchen.” Both networks are owned by Scripps Networks, the Knoxville-based subsidiary of E.W. Scripps Co.
“This was the vision from the beginning,” said Judy Girard, who headed Food Network before becoming president last year of the Nashville-based shopping channel.
“Our lifestyle brands have such passionate audiences, people who strongly identify with everything related to home and food, and no one has a more loyal following than Emeril,” she said.
“For years, viewers have e-mailed Food Network asking, `Where can I get that cookware,’ or, `How can I find that utensil Emeril used on his show?’ The platforms we are creating allow Emeril to combine his desire to teach with his passion to show products that make cooking easy.”
Lagasse’s first live special will premiere in July, with two more slated for September and November. The weekly show will be hosted by chefs trained by Lagasse and he will make taped appearances from his New Orleans test kitchen and from his studio kitchen at Food Network.
“We’re going to make it fun and easy,” Lagasse said. “All anyone has to do is watch and shop.”
Shop at Home, which Scripps acquired in 2002, reaches about 53 million households.
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On the Net:
Shop at Home: http://www.shopathometv.com
