Bus ads could soon be ready to hit the road
School bus advertising was approved by the Board of Education on second read last week, though it is unclear how soon ads could be seen rolling down county roads.
Director of Schools Dr. Jerry Hale said system officials are still not 100 percent sure when, or even if, the ads will materialize. Hale said more concrete information should be available when Baxter-based advertising salesman Joe Herrin attends a scheduled meeting of the school board’s Transportation Committee next month.
Herrin said he was pleased to hear of the board’s approval and looks forward to getting started as soon as all details have been hammered out.
“I’m really excited. I’ve been in advertising for 50 years and I figure we can do a real good job in Warren County because we’re not just selling ads, but helping schools, the community and the kids,” Herrin said. “You can never be sure, but I imagine the school system would be able to raise $100,000 certainly.”
While Herrin hasn’t yet started selling ads locally, he noted he has been contacted by the corporate office of Frontier Communications, which he said expressed interest in buying bus ads in its area markets, including Warren County.
Contract negotiations between the school board and Herrin will be the main topic of discussion at the Transportation Committee meeting Sept. 25.