Standard honored with top advertising award in state

The Standard gave the community a touching tribute to married couples with our 50-year anniversary book entitled “Love Stories.” Now the Tennessee Press Association is giving something back to the Standard.

During an advertising convention Thursday in Nashville, the Standard claimed the highest honor in the state when the newspaper won the Jack Freeman Memorial Award for “Love Stories.”

“This is truly an honor,” said Standard publisher Patricia Zechman. “It’s our goal to reach out to the people of this community and provide them with a product that’s accurate and informative. We also take pride in highlighting some of the people who make so much of an impact in our everyday lives and we thought a great way to do that would be with our special ‘Love Stories’ publication.”

“Love Stories” won first place in its category which was best special section. The first-place winners are picked from every category – and from every size newspaper – and then combined and one overall winner is picked to receive the Jack Freeman Memorial Award.

“This shows we have a pretty good idea of what hometown news is all about,” said Zechman. “When the Standard can be picked for an award over The Tennessean or the Chattanooga Times Free Press, that’s a pretty good statement about our product.”

It’s the second time in the last four years the Standard has won the Jack Freeman Award.