Brooke Jewelers opens at Three Star Mall

Pictured are the friendly employees at Brooke Jewelers. They are, from left Crystal Ryan, Brenda Sandate and Maggen Poche. Brooke Jewelers opened last Saturday at Three Star Mall. (James Clark photo)

Three months after Friedman’s closed its doors, a new jewelry store has opened at the same location in Three Star Mall. Brooke Jewelers opened last Saturday and owner Joey McNeal reports a brisk first week of business.

“We’ve had a very warm welcome,” said Joey. “It’s made me realize that a jewelry store is something that’s needed at the mall.”

During grand opening festivities, Joey said over 800 people registered for a $1,000 shopping spree which was given away last night at 5 p.m. Store manager Magen Poche, who worked at Friedman’s for three years, says she’s been impressed with the quality and quantity of jewelry in the store.

“Friedman’s never had this much in here,” Magen said. “And this jewelry is much better quality, especially with the diamonds.”

The store in McMinnville will go down in history as the first Brooke Jewelers store ever opened. Twenty years from now, when there are Brooke Jewelers all over the Southeast, we can say it all started right here.

Joey is in the process of opening his second store in Bluefield, W. Va., and that store is expected to open in mid-September. If that’s not enough, Joey says the plans are to have a third store open in Middlesboro, Ky., by the end of September.